Top 10 Most Popular Giftcards for the Festive Season in the UK


Gift cards are always an easy choice when it comes to buying a gift for others. It gives the recipient the option to buy what they like or need without the worry of pretending to like a gift someone has given them. As we head into the festive season, we can expect to see gift card purchases go through the roof. But which one is best to buy?

It’s an exciting time of the year for sure! And with a call to standardise the gift card industry, now is the best time to explore it.

Top 10 most popular gift cards


It probably comes as no surprise that Amazon’s gift card lands at the top of the list. After all, you can quite literally buy anything on this e-commerce platform. This type of gift card can be used for both personal and business use when being gifted.


This gift card is perfect for all of those music and entertainment enthusiasts. The iTunes gift card can be sold on many different gift card platforms, making it easily accessible.

John Lewis

John Lewis is a well-known department store where consumers can purchase clothes, home goods and electronics and is a popular gift card choice amongst consumers. John Lewis has many different partners that the gift card covers, making the gift card a versatile choice.

Marks & Spencer

A high-end brand with so much to offer, a Marks & Spencer gift card is another popular choice amongst consumers. Consumers can purchase clothing and household items with Marks & Spencer.


Another well-liked apparel brand, gift cards from Next are popular, too. Usually, gift cards from Next expire after 24 months.


Who doesn’t love a Tesco gift card? With the ability to buy groceries, clothes, toiletries, beauty products, or home goods, consumers love purchasing this type of gift card.


Waitrose gift cards are a great way to give someone the gift of choice, allowing them to purchase the groceries and household essentials they need. Waitrose is a popular supermarket chain in the UK, known for its high-quality products and excellent customer service.


Selfridges gift cards are the perfect way to give someone the luxury of shopping at their own pace and choosing the perfect high-end fashion and beauty products for themselves. Selfridges is known for its wide selection of top brands and its commitment to customer satisfaction.

House of Fraser

House of Fraser gift cards are a convenient and thoughtful way to give someone the gift of shopping at a popular UK department store. With a wide selection of clothing, home goods, and electronics to choose from, there is something for everyone at House of Fraser.


HMV, a leading UK retailer of music and entertainment, offers gift cards that are a great way to give someone the gift of choice. HMV gift cards can be used to purchase CDs, DVDs, and other forms of entertainment in-store or online, making them a convenient and thoughtful gift for any fan. Whether they’re into music, movies, or video games, there’s something for everyone at HMV.

Standardisation in the gift card industry

Since so much time and effort will be put into choosing the right gift card, there may also be many questions that come with it and this raises the issue of standardisation within the industry. A call for a more uniform approach to managing gift cards and protecting consumers throughout the process is fast approaching.

Download Savvy’s whitepaper on Standardisation to read more about this hot topic!

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